Complications due to pour heart health not only affect the person who needs that heart working at healthy capacity, but deeply impacts the loved ones that heart holds dear. Our organization not only wants to provide the best care and emotion support possible for your ailing loved ones, but make sure complications do to heart failure or heart disease are managed, corrected, and in the future prevented. At Working Hearts Cardiology Center our patients and their families are the heart of our hard work and love is what keeps our gears turning. Heart attacks and heart disease are very serious, and though they affect an older demographic, that doesn’t mean our brand or it’s Capitol Campaign has to feel or look old. The brand design prompts the feelings of happiness and hope. The logo mark is a geometric illustration of an anatomically correct human heart, but designed to be a softer and friendlier visual component. The “valves” of the heart are rounded and repeated through out the brand’s web present and paper mailers and are used to form a pulse line incorporated throughout the brand.